A week from the launch of
Dante's Inferno, no one would expect Visceral Games' Nick Earl to reveal
any uncertainty about sales, but
Industry Gamers did attempt to elicit a reaction from the senior VP -- by reminding Earl that his studio's new game will share a release date with
BioShock 2 (never mind that it's surrounded on
either month by other big-name releases). "In life, there's the things you can control and things you can't control," Earl said somewhat poetically. "I can't be too concerned with our competitive slate; our team has put so much time into
Dante's Inferno, and I have a lot of faith in it."
Perhaps "faith" is a natural result of working with
the source material, but more likely Earl can sleep at night because he knows he has the support of a strong marketing budget. As a work of public domain,
Dante's Inferno is that rare double-bonus for EA: a recognizable property and
free to adapt -- no strings attached. In turn, EA has invested in a resounding "buzz" that targeted game outlets early with
memorable stunts and will culminate in an unprecedented
Super Bowl spot. "There may have been [a Super Bowl ad] from Atari years ago, but it has not been done in recent memory, and it shows the confidence we have in
Dante's Inferno," Earl said of the publisher's first Super Bowl commercial, which will air on Sunday.
With
Dante's Inferno out of his hands, Earl confirmed that the majority of Visceral's staff is shifting to
Dead Space 2 (while a small team continues to work on
Dante's DLC). "We're more focused on the action than the horror this time," Earl said of the apparent ACTION-
horror sequel. "We're more empowering to the player."